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Magazine B

Magazine B - Issue 70 Porsche

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Magazine B - Issue 70 Porsche

B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, B not only shares untold stories behind the brand, but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

Beginning in 1948 with the introduction of its first sports car, the 356, Porsche has retained its automotive DNA, epitomized by the iconic 911, while also successfully extending their premium image. With masterful control in all areas of branding including engineering, design, customer management, and storytelling, Porsche is still firmly pioneering the 21st century luxury car market.

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