From brand managers to people who want to learn about brand marketing and management—B is for everyone who plans to start a business or has interest in brands.
- B’s keywords are brand, balance, and perspective. It receives no advertising profits or financial support from the brands it introduces.
- B dedicates each issue to the story of one specific brand from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis.
TikTok is a global short-form mobile video platform launched by tech company ByteDance in 2017. Capitalizing on its algorithm that generates recommendations based on user interest rather than friend network, TikTok has rapidly risen as a smashhit entertainment platform. TikTok caters specifically to vertical videos less than one minute in length, and users can easily watch, make, or even recreate content with smart tools like Stitch and Duet.