It's American Press

Use the power of pressure and ultra-fine 100-micron steel filtration to rapidly brew a clean and complex cup that's consistent from the first sip to the last. It's all the body without the "mud" of French press, plus a smooth sweetness that will surprise you. Brewed under pressure, the American Press produces an espresso-inspired cup akin to an Americano that's lab tested and proven to be higher in TDS with less sediment than leading steel-filtered coffee presses, and to produce a less bitter and a more balanced, fruitier cup than French press.