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Magazine B

Magazine B - Issue 04 Lamy

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Magazine B - Issue 04 Lamy

B is an ad-less monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, B not only shares untold stories behind the brand, but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.

German foundation pen maker LAMY first started as an ORTHOS pen manufacturer in 1930 and established its own brand in 1948. In 1966, LAMY introduced its signature product, LAMY 2000. The writing instrument maker has continuously been collaborating with designers outside of its organization and operating its in-house manufacturing facility in Heidelberg, where the company is headquartered. LAMY offers a wide range of products, which are “designed to be easy-to-use for anyone,” by introducing its high-quality products at reason- able prices.

Why do we love Magazine B - Issue 04 Lamy

  • From brand managers to people who want to learn about brand marketing and management—B is for everyone who plans to start a business or has interest in brands.
  • B’s keywords are brand, balance, and perspective. It receives no advertising profits or financial support from the brands it introduces.
  • B dedicates each issue to the story of one specific brand from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis.

PRODUCT SPECIFICATIONS:

  • Made in Korea
  • Language: English

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العربية
  • العربية
  • English