From brand managers to people who want to learn about brand marketing and management—B is for everyone who plans to start a business or has interest in brands.
- B’s keywords are brand, balance, and perspective. It receives no advertising profits or financial support from the brands it introduces.
- B dedicates each issue to the story of one specific brand from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis.
Recognizable by the signature four white stitches and blank tag, celebrated French fashion brand Maison Margiela made its debut in Paris in 1988. Founder Martin Margiela shied away from the spotlight, choosing anonymity over celebrity and ‘we’ over ‘I’. An avant garde at heart, he challenged the idea of traditional garments by experimenting with deconstruction and reconstruction, exaggerated silhouettes and trompe- l’oeil(optical illusion).