From brand managers to people who want to learn about brand marketing and management—B is for everyone who plans to start a business or has interest in brands.
- B’s keywords are brand, balance, and perspective. It receives no advertising profits or financial support from the brands it introduces.
- B dedicates each issue to the story of one specific brand from around the world based on four standards: beauty, practicality, price, and philosophy. And each issue is packed with B’s unique insights and in-depth analysis.
A global byword for specialty coffee, Blue Bottle Coffee was established by the clarinet player-turned-coffee guru James Freeman in 2002. Freeman established firm footing for the brand’s distinct coffee culture based on his experience selling drip coffee from a cart at farmers’ markets. His secret is to focus entirely on the delicate nuances of coffee beans and hospitality-based individualized service. Blue Bottle Coffee has attracted significant investments from Silicon Valley, and has steadily expanded across the US, with far-flung locations in Tokyo and Seoul.